🏷️ Individual vs. Business Selling on Amazon in 2025: Pros & Cons

Not sure whether to sell as an individual or a business on Amazon in 2025? Discover the pros, cons, and which option fits your goals best!

🏷️ Individual vs. Business Selling on Amazon in 2025: Pros & Cons

When starting your journey as an Amazon seller, one of the first decisions you'll face is:

Should I register as an individual seller or create a business account?

This choice can directly affect your taxes, features, growth, and costs. Let’s break down the advantages and disadvantages of both options in 2025.

👤 Individual Seller Account

An individual seller account is best for those who are just testing the platform or planning to sell a small number of items.

✅ Pros:

No monthly subscription fee (only $0.99 per item sold)

Easy and quick setup

Great for beginners or casual sellers

No need for legal business registration

❌ Cons:

No access to advanced selling tools

Cannot run Amazon Ads or create promotions

Limited to 40 sales per month

Fewer product categories available

Less trust from customers (no brand registry)

🏢 Business (Professional) Seller Account

A professional seller account is recommended for serious sellers and anyone who wants to scale their business.

✅ Pros:

Fixed monthly fee ($39.99 USD/month, regardless of number of sales)

Access to Amazon Advertising

Eligible for Buy Box placement

Can apply for Brand Registry

Can use bulk listing tools and APIs

Higher sales limits and access to restricted categories

❌ Cons:

Monthly subscription fee (even if you don’t sell anything)

Business registration and tax information may be required

More documentation and legal obligations

🔄 Switching from Individual to Business

The good news? You can start with an individual account and upgrade to a professional plan later as your sales grow.

Amazon allows a smooth transition without losing your listings or reviews.

🧠 Which One Should You Choose in 2025?

Scenario	Recommended Option
Just testing the platform	Individual Seller
Selling fewer than 40 items/month	Individual Seller
Long-term business plans	Business Seller
Planning to advertise or use FBA	Business Seller
Need access to more features	Business Seller

🚀 Final Thoughts

In 2025, Amazon offers flexible selling plans for both individuals and businesses.

If you're just getting started, an individual account can be enough — but if you plan to build a serious e-commerce business, a business account offers greater tools and scalability.

This article is part of our free Amazon training series. In the next chapter, we’ll walk you through how to register your Amazon seller account step-by-step.