How to Register a Trademark in the United States (2025 Guide)

Learn how to register your trademark in the United States step by step in 2025 — essential for protecting your brand and selling on platforms like Amazon.

📏 Step-by-Step Trademark Registration Process in the USA

Step 1: Determine Eligibility

To register a trademark in the U.S., you must either be currently using the trademark in commerce or intend to use it in the near future. Individuals and businesses are both eligible.

Step 2: Conduct a Trademark Search

Before applying, check if your trademark is already in use. Visit the USPTO (United States Patent and Trademark Office) and use the TESS (Trademark Electronic Search System) to search for existing trademarks: https://www.uspto.gov

Step 3: Choose the Filing Basis

There are two main options:

• Use in Commerce: You're already using the trademark in business.

• Intent to Use: You plan to use the trademark in the near future.

Step 4: Submit Your Application via TEAS

Go to the USPTO TEAS (Trademark Electronic Application System) and fill out the application. You'll need to provide:

• Owner name (individual or company)

• Logo or wordmark

• Goods/services category (called "class")

• Proof of use (if applicable)

• Application fee: typically $250–$350

Step 5: USPTO Review & Publication

A USPTO attorney will examine your application. If there are no issues, your trademark will be published in the Official Gazette. This process can take 6 to 12 months.

Step 6: Opposition Period

After publication, there's a 30-day period when others can file an objection. If no one objects, the trademark proceeds to registration.

Step 7: Receive Your Certificate

Once approved, you will receive an official Certificate of Registration. You must actively use your trademark and file maintenance documents periodically.

💡 Why Is Trademark Registration Important?

• ✅ Legal protection against misuse or infringement

• ✅ Required for Amazon Brand Registry

• ✅ Builds brand trust and authority

• ✅ Increases the value of your business

🚀 Ready to Protect Your Brand?

Registering your trademark is a key step to growing a serious online business in the U.S. and globally. Don't wait until someone else takes your name — act today!