How to Register a Trademark in Europe (2025 Guide)

📋 Overview: European Trademark Registration

Registering a trademark in Europe provides legal protection across all EU member states through a single application. This process is managed by the European Union Intellectual Property Office (EUIPO).

Protect your brand across all 27 EU countries with one application – learn how to register a European trademark in 2025.

✅ Benefits of an EU Trademark

• Covers all 27 EU countries with one application

• Simplifies brand protection for international businesses

• Required for access to some e-commerce programs like Amazon Europe

• Establishes priority rights and enhances brand credibility

🧭 Step-by-Step Guide to EU Trademark Registration

Step 1: Determine Eligibility

Anyone (individual or business) from any country can apply for an EU trademark. You don’t need to be based in Europe.

Step 2: Conduct a Trademark Search

Use the eSearch tool on EUIPO’s website to make sure your desired trademark isn’t already registered: https://euipo.europa.eu/

Step 3: Prepare Application Details

You’ll need:

• Trademark name/logo

• Owner’s name and address

• Goods/services classification (Nice Classification system)

• Priority claim (if you’ve registered in another country previously)

Step 4: Submit Your Application

Apply online through EUIPO’s website. Basic cost (as of 2025):

• 850 EUR for one class

• 50 EUR for the second class

• 150 EUR per class after the second

Step 5: Examination and Publication

EUIPO examines the application. If accepted, it’s published in the EU Trademark Bulletin. Third parties have 3 months to file an opposition.

Step 6: Registration Certificate

If no oppositions arise (or are resolved), your trademark is registered and valid for 10 years (renewable).

⚠️ Important Notes

• Trademarks must be distinctive and not descriptive

• Registering an EU trademark doesn’t cover non-EU countries

• Consider also registering nationally or through the Madrid Protocol if you operate globally

🚀 Start Building Your European Brand Today

Securing an EU trademark is a smart move if you're planning to scale your business across Europe. It not only offers legal protection but also builds trust with customers and partners.