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How to Create an Amazon Seller Account in 2025 (Step-by-Step Guide)

A person filling out an online registration form on a laptop, symbolizing the step-by-step process of creating an Amazon seller account.
Setting up your Amazon seller account is the first step to launching your e-commerce business in 2025.

Introduction

Thinking about starting your own e-commerce business? Amazon is one of the best platforms to begin. Whether you're selling private label products, dropshipping, or offering handmade goods, setting up an Amazon seller account is your first step.

In this 2025 updated guide, you’ll learn:

  • Which type of Amazon seller account is right for you

  • What documents and information you need

  • A step-by-step tutorial with each page explained

  • How to pass verification successfully

  • Bonus tips to avoid common account setup mistakes


Step 1: Go to Amazon Seller Central

Start by visiting:👉 https://sellercentral.amazon.com/ (for U.S. sellers)👉 Choose your country from the footer if you're outside the U.S.

Click “Sign Up” or “Start Selling”.


Step 2: Choose a Selling Plan

Amazon offers two plans:

Plan

Monthly Fee

Best For

Individual

$0.99/item

Casual or low-volume sellers

Professional

$39.99

Businesses, brands, FBA, ads & more

✅ Most serious sellers should choose the Professional Plan.

Click “Create your Amazon account” to begin.,


Step 3: Enter Your Account Info

You will be asked to create an account using an email and password.📧 Email address: Must be active and not used before on Amazon.🔐 Password: Use something strong and secure.

Then click “Next”.


Step 4: Verify Your Email

Amazon will send a 6-digit code to your email.✅ Enter the code on the verification screen.Click “Verify”.


Step 5: Choose Your Business Type

You'll be asked to choose one of the following:

  • Individual (personal seller, freelancer)

  • Privately-owned business (most common)

  • Publicly listed business

  • Charity or institution

Select your business type, then fill in:

  • Business name (legal name that matches your business license or ID)

  • Country of business registration

  • Phone number (you’ll get a code)

  • Business address (must match your utility bill or bank statement)

Then click “Next”.


Step 6: Enter Personal and Identity Information

Amazon requires full identity verification:

  • Full name (must match ID and bank statement)

  • Date of birth

  • Country of citizenship

  • ID Document:

    • Passport or national ID card (both sides)

    • Name must match exactly

  • Proof of address:

    • Bank statement or utility bill

    • Address must match the one you entered earlier

💡 Make sure your name and address match on all documents!

Click “Next”.


Step 7: Enter Billing and Tax Information

You’ll be asked for:

  • Credit/Debit card info:

    • Must be valid, with the same name as your ID

    • Prepaid cards usually not accepted

  • Billing address (same as proof of address)

  • Bank account info:

    • For payouts (must be in your name)

Tax Interview (U.S. & global sellers):

  • Fill in the Tax Information Interview

  • Choose individual or business

  • U.S. sellers fill W-9

  • Non-U.S. sellers fill W-8BEN or W-8BEN-E

  • Add TIN/SSN/ITIN as required

Click “Submit”.


Step 8: Video Verification (New in 2025)

✅ Amazon may ask for a live video call or selfie video to verify identity.

  • Be in a well-lit, quiet space

  • Have your ID and documents ready

  • Show both front and back of your ID

  • Amazon rep may ask a few verification questions

You’ll receive an email within 24–72 hours about your verification status.


Step 9: Set Up Your Store Name and Details

After approval, you’ll be taken to Seller Central Dashboard.

Go to:Settings → Account Info → Your Seller Profile

  • Store Name (brand name)

  • Customer Service Email

  • Shipping settings (if FBM)

  • Business Display Name

  • Return address (for FBM orders)

✅ Tip: Make your store name brandable and easy to remember.


Step 10: Start Listing Your Products

Go to Inventory → Add a ProductYou can:

  • List existing products via ASIN

  • Create new listings (your own brand)

  • Upload in bulk via flat file (Pro sellers)

If you use FBA (Fulfillment by Amazon), set up your warehouse shipping settings under Settings → Fulfillment by Amazon.


Final Checklist Before You Start Selling

✅ All identity info matches✅ Credit card and bank account active✅ Business address consistent across documents✅ Store profile completed✅ First product listed✅ Insurance ready (if required)✅ VAT registered (for UK/EU)


Common Issues & How to Avoid Them

Problem

Solution

Name mismatch

Use same name on ID, card, bank, and utility bill

Address mismatch

Ensure address is identical on all documents

Unaccepted card

Use real credit/debit card (not prepaid)

Rejected verification

Use clear scans, avoid cropped or blurry documents

Video verification failed

Ensure stable internet, good lighting, and valid ID

Conclusion

Setting up an Amazon Seller Account in 2025 requires preparation, but it’s a one-time process that opens the doors to a global e-commerce empire. By following the step-by-step guide above and avoiding common mistakes, you’ll be selling your first product in no time.


Important Note: Amazon's policies may change over time. For the most accurate and up-to-date solutions to your issues, please refer to the official Amazon Help pages.

 
 
 

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